Instead, on Twitter, they open plain old accounts and start tweeting about the stuff they want to sell us. Social media has brought a revolution to advertising, but in the case of products subject to regulation regarding health, safety or efficacy claims, it’s also brought the potential for a return to the bad old days of snake-oil products peddled by quacks in the backs of magazines, where the best result would be to not end up becoming sick or dying thanks to the “cure.”
E-cigarettes — the smokeless, tobacco-free, nicotine vapor delivery systems — are being talked about everywhere lately. The devices, and their…