While the Korean Wave or ‘Hallyu’, referring to the global popularity (including India) of K everything may seem like a recent phenomenon, the year 2024 marks the 51st anniversary of diplomatic relations between the two countries. According to the India Brand Equity Foundation, bilateral trade between India and Korea grew by 21.46% to $27.8 billion in 2022-23. South Korea is one of India’s largest Foreign Direct Investment (“FDI”) contributors, having invested $5.78 billion in key sectors such as metallurgy, automobiles, and electronics from April 2000 to December 2023.[1] With continuing and…
