Taiwan’s rapidly expanding fitness industry is driven by a growing appetite for sports nutrition products tailored to local tastes and preferences.
By Simon Xiao
The modern world can be fast-paced, impersonal, and unfriendly at times. For many urbanites, personal fitness functions as an escape from busy routines – a ritual centered on self-improvement and self-care.
The rapid growth of Taiwan’s fitness industry has recently made headlines in the business world. Taiwanese gym chain World Gym’s IPO in January is just one example of the broader success of the personal fitness sector. Gym revenues in Taiwan have increased more than…